Press Release

AMS launch a unique product in the UAE consumables market

Natural 0 Sodium spring water from Bosnia &Herzegovina is now in Abu Dhabi

Abu Dhabi, UAE :- Abdulla Al Masaood & Sons has signed off today an exclusive partnership with TREC International to supply Nevra Spring Water and introduce it to the UAE consumables market.

The partnership was founded between the parties after recognizing the importance of introducing unique products of substantial benefits to the consumers’ wellbeing in the UAE; Nevra water is the first product, of many others to follow, which will be available soon in all major supermarkets in the UAE, GCC and Lebanon and North African regions.

Alongside the many unique features of Nevra water, the one unique quality that distinguishes this product from others in the market is that it is sourced from a natural spring in Bosnia & Herzegovina Sodium free; Nevra water is one of the few natural waters worldwide that naturally contains 0.002 mg / L only. It is tested regularly and certified by various and reputable institutes in the European Union and soon the UAE.

H.E. Abdulla Al Masaood

H.E. Abdulla Al Masaood, Chairman – AMS commented: ”The need for water consumption in our daily lives is essential and is irreplaceable by any other; and having spring water that is naturally Sodium free is a feature that is so unique and important to provide to the consumers in the UAE market. We recognize the rise in health and wellbeing awareness in the consumables market and therefore by providing Nevra water to consumers is certainly fulfilling the demand.”

The Ambassador of Bosnia and Herzegovina in United Arab Emirates, Mr. Zoran Miličević attended the ceremonial contract signing and added: “I believe this job will be successfully completed at satisfaction of all parties and I hope there will be many more such agreements in the future between the companies from Bosnia and Herzegovina and companies from United Arab Emirates.”

During the partnership signing ceremony that took place in AMS headquarters in Abu Dhabi, the General Manager of TREC International, Mr. Siniša Holik, added: ”Bosnia & Herzegovina is a country rich with natural consumables; and having started this partnership with a reputable company like AMS with its visionary Chairman, this product is the first of many to be provided for the UAE and GCC consumers to allow them further, and natural, choices that would enrich their lifestyles.”